PPO Abogados, the largest law firm in the country, announced the incorporation of the new partner, Pilar Soruco, who will be responsible for leading the practice of the firm’s intellectual property area. Soruco joins with two associates and five members of the support staff since March 29 of this year.

Soruco’s legal practice is complemented by decades of industry and business experience in the practice of intellectual property law. His incorporation is part of a growth initiative in this important area within the firm, which is now one of the leaders in Bolivia, in terms of experience, personnel and portfolio management.

“We are delighted to welcome Pilar to the firm. We have a first-rate team, and your arrival with other members will be a perfect complement to our current practice. The knowledge of the market and the contacts of the equipment industry are second to none, ”said Carlos Pinto, managing partner of PPO Abogados. “Pilar is a leading lawyer in Bolivia and her skills and professionalism are recognized by clients and all international legal directories,” she added.

For his part, Soruco said: “It is an honor to join this great firm with an incredible reputation for legal excellence. I look forward to building on PPO’s strong national and international reputation in many practice areas and am excited to join this growing and world-class IP practice. ”

Former president of the Bolivian Association of Intellectual Property, Soruco’s experience spans a wide range of intellectual property areas, including licensing, opinion writing, advice, due diligence investigations, portfolio analysis, litigation, and patent and trademark prosecution.

It also includes managing the patent and trademark portfolio of various Fortune 100 companies and working on high-profile infringement cases. She has also been a professor of Intellectual Property Law at the Bolivian Catholic University and has lectured on a variety of intellectual property topics in international forums such as ASIPI and INTA.

ABOUT PPO

PPO is the largest law firm in Bolivia with leading practices in all areas. Clients know they can trust PPO for their most challenging business and legal matters. PPO’s 60 attorneys and more than 100 professionals work assertively to provide exceptional service, sophisticated advice, and creative, practical solutions.

ABOUT THE PPO INTELLECTUAL PROPERTY GROUP

PPO’s intellectual property practice offers clients the full range of legal services to enforce, defend, commercialize, and exploit their patents, copyrights, trade secrets, trademarks, and data.