This April 26, World Intellectual Property Day, finds us in a new, difficult and demanding economic scenario in which the creations of the human intellect become more visible and necessary.

Hand in hand with any business project, the prevailing need to innovate, not only in products, but also in processes and procedures, stands out with greater evidence than before.

The canons of exchange and codes of interaction in the world of the global economy have changed, and this has resulted in the strengthening of Intellectual Property Rights as vehicles to support the economic development of companies and therefore countries. There are new needs to satisfy, the demand for goods and services has changed rapidly and all this implies creation and innovation that must be protected under the umbrella of Intellectual Property.

Any possible investment, development or undertaking must have the backing of Intellectual Rights rightly conferred by the State that grant a framework of trust to their owners, to continue developing projects. More important than ever, the need for companies to develop protection strategies for their intangibles, which can come in many forms and can be protected with the wide range of possibilities offered by Intellectual Property Rights, from the most obvious trademarks, to internal processes, knowledge, visual identities, and innovations among others, which must be correctly identified and protected in order to provide greater value and security to the company.

The pandemic has changed the way we study, work and in general develop our daily lives, it has taught us that human beings have an infinite capacity for creation, and it is precisely the results of that capacity that PPO Abogados seeks to protect.